Backlink Your Way To The #1 Spot In The Search Engines

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Backlink Your Way To The #1 Spot In The Search Engines

Do you know what a backlink is? A backlink is a html link that is directed to your website from an external site. Backlinks are very important to your Search Engine Optimization of your website. Most of the time your backlinks link to your home page but occasionally they will link to an internal page within your site. This is called "deep linking" and will increase the rankings of those internal pages in the search engines.

The greater the number of backlinks pointing to your website, the more the search engines will appreciate and trust the content on your site. The original Google algorithm placed a very high importance on backlinks when calculating where to place your site in the search engine result pages (SERP's). In today's algorithm, the calculation used for backlinks is much more complicated and does not carry the same weight that it did then.

The Google search engine uses a calculated value called PageRank (PR) that is based on the number of backlinks to your site. SEO gurus have downplayed the importance of the PageRank value when calculating the placement in the SERP's. The ranking algorithm has literally hundreds of factors that all have different impact on the calculation. It is almost impossible to guess all of the factors and how they affect ranking. One thing has remained pretty constant over time and that is backlinks.

You may also hear backlinks referred to as inbound links, inward links, incoming links, or inlinks. All of these terms are synonymous with each other.

Backlinks can be used for more than just PR calculation and SERP's. You can find related websites that have linked to you without your knowledge (or permission), gauge your sites popularity compared to another site, and view what others have written about your site/pages. While everyone always talks about getting links for Google SERP's placement, Yahoo gives a much better actual list of backlinks.

In an effort to hide the details of their search algorithm, Google will only show a partial list of backlinks. Remember when analyzing your backlinks that some pages may not have the true PageRank displayed because the page was added since the last Google PageRank update.

If my site links to yours then I'm essentially giving you a vote for your site. It used to be (and in some search engines it still is) the only thing that was important to rank high. But, over time, the search engines have been forced to look at other factor due to website spam. The search engines are now looking at the context of the page the link is on and may be looking at the context of the page the link is pointing to. This is called page relevance.

There are numerous methods for obtaining backlinks to your site. Some of those are:

1. Web Directories

2. Website Link Directories (some are paid and many are free)

3. Adding your comments into blog posts and forum discussions

4. Purchased links (currently frowned upon by Google)

5. 1 way or reciprocal link exchanges - 1 way links are much more desirable

Hint: You want your backlinking strategy to appear natural to the search engines so you need to make sure that you are acquiring backlinks on more than just high PR web pages. There are significantly more low PR pages on the web then there are high PR pages.

So what can you expect after getting all these backlinks to your site? You should see a climb in your search engine rankings for the keywords that are targeted by your backlinks as well as a general increase for your other terms. You should see your own sites PageRank increase over time (next couple of updates). And best of all, you should see an increase in traffic to your site that is coming from both the search engines and the additional backlinks to your website.

Article Source: http://articlenexus.com

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