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Become the Complete Package in Sales
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Become the Complete Package in Sales

By: Charles Kettner

I often see sales professionals perplexed as to why they just don't seem to

posses the "Complete Package" as a salesperson. The truth is that when we all

first start out our enthusiasm is at an all time high. I mean, come on, we

have a new opportunity with an unlimited future, it's a no-brainer.

The problem is, to achieve our goals, we find that we are just a tad short in

the product knowledge area. What happens during the course of our career is

that, as our product knowledge grows, our enthusiasm starts to shrink. If you

made a graph you could almost see one's knowledge going up like an elevator

while the enthusiasm is going down. The shame of it all is no one has

informed the salesperson that in order to become "The Perfect Weapon" one

must maintain his or her enthusiasm just like a new person and let the

knowledge catch up to the level of the enthusiasm. Then and only then are you

the "Complete Package"!

It is ironic how often I see sales persons that have an abundance of

enthusiasm only to lack product knowledge, and see another salesperson with

tremendous product knowledge only to fall way short in the enthusiasm

category. The veteran sales person that is operating with a 100 percent

product knowledge and no enthusiasm is really only operating at 50 percent

capacity.

The way I managed to reach and maintain a peak with both was to give back to

the industry by helping others. Yes, by passing my knowledge on to others it

not only kept me young, but because I was always working with young people

eager to learn, it helped me maintain my enthusiasm, even more so when I

heard from someone or saw the look on their young faces when something I

showed them worked as planned. The enthusiasm the young persons injected in

me because they were so excited about their accomplishment was definitely

contagious. It didn't take me long to realize there was a lot of benefits

from helping others.

Rate yourself...draw two straight lines on a piece of paper from north to

south and label one enthusiasm and one product knowledge. See where you stand.

I guarantee you will see your product knowledge coming up to your enthusiasm

level and your enthusiasm level going to meet your knowledge level. I have

given you not only the formula to find out where you stand but also the

answer to how you get your enthusiasm to the top where it belongs.

Let the product knowledge chase the enthusiasm. I guarantee it will be worth

the wait!

Article Source: http://articlenexus.com

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