Brochure Designing Tips: Time to Develop a Brochure part-2

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Brochure Designing Tips: Time to Develop a Brochure part-2

By: khan

11. Standalone document: Always prepare your brochures so that they contain enough information to function as a stand alone document. Even if you routinely mail your brochures with a covering letter, chances are that they will part company. So don’t rely on details in the letter to cover for details you’ve omitted from your brochure.
12. Contact details: Always, I repeat always, include your organisation’s name, telephone numbers, postal and email addresses prominently in your brochures so that people interested in your products and services can easily contact you.
13. A basic rule of design is repetition: Repeating elements throughout a brochure gives it strength and style. A quick way to use repetition is to reduce the number of fonts to one or two or use same column size throughout the document. Also, format every headings and sub-headings the same way.
14. Heading Space: Add some additional space before each heading and close up the space between the heading and the following paragraph. This makes a visual connection between the heading and the paragraph it relates to.
15. Ensure smooth flow: In general, people read left to right and top to bottom. So make sure that the information in your brochure follows this flow. In a typical two-fold brochure, the reader expects to view the cover first, and then the three inside panels. Finally, they’ll turn the brochure over and read the fifth and sixth panels. Include the basic information you want to get across to your reader on the first three panels inside the cover. Relegate contact information and other information to the two back panels.
16. Date: If you include time-sensitive data (prices, for example), make sure you let the reader know the applicable date(s).
17. Visuals: Visuals work wonderfully in brochures. Visuals should be related to the information inside and/or to your concept or idea. Make sure that your visuals are clear and really convey the meaning you are trying to get across. The type of visuals you use will be influenced by the way the brochure is going to be distributed. Visuals need to be bold and eye-catching to attract the attention of the reader if the brochure is going to be placed in a display rack as a Point-of-sale Brochure. On the other hand, a Leave Behind Brochure can use subtle visuals.
18. Logo: Your company logo should appear on the brochure at the appropriate places. Apart from the back page where the name and address of the company appears, most brochures have the company logo on the cover page also.
19. Proofing: Check, double-check and triple-check your brochure for any errors–be it fonts, grammar or punctuation before sending it for printing.
20. Bullets: Use bullets to convey the most important information. Long wordy descriptions bore people and they will stop reading your brochure.
21. Contents: Include only relevant information.
22. Special Offers: It is better to assign the task of making the actual offer to the “salesperson” or the covering letter. Otherwise, if the offer changes, you will have to make changes to the brochure resulting in unnecessary additional expense.
23. Quick Read: The brochure should be easy to read. This can be achieved by keeping the written matter to the minimum to effectively convey your story. Include only absolutely essential technical information.
24. Captions: Always use captions under the photographs in your brochure. Research has shown that after the headlines, readers like reading the captions first before going on to read or scan the rest of the brochure.

Article Source: http://articlenexus.com

Merx Equity Marketing & Advertising Pvt. Ltd. is a successful and a highly regarded INS (The Indian Newspaper Society) accredited advertising agency located in New Delhi, India. Merx Equity provide High Quality Brochures, Brochures Design, Graphic designs, Brochures Designs, Creative Brochure, brochure design samples, brochure design service, Catalog Designing, Concept Development. www.brochure-designing.net”>Creative Design Studio

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