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Get $1800 Marketing Software FREE - Opt In List Building Made Easy

By: Chris Hopkins

So you were enticed to my article by the title. The power of a well worded advertisement
or catch phrase has done the trick, but there is a lot more to capturing a hot lead that
a flashy advertisement.

It would be great if it was that easy. The real skill in capturing a lead is in the sales
copy and/ or the promo bonus. Its too long to discuss the specifics of ad copy here,
however just remember your goal should always be to over service and undersell because
thats a guaranteed way to entice leads and generate sales.

Imagine being able to generate leads every day. Even better imagine being able to generate
leads every day that pay you to join your sales list.

Sound too good to be true. Well your wrong because there are plenty of people doing just
that every day online and they are making a killing.

Could you imagine having $6 ot $7 for every person on your list ? Read on and I will show
you how to achieve just that.

The trick is to over service and undersell.

The standard lead capture practice is to organise a bundle of giveaway products for which you
have the rebranding rights, package these into a set, then dangle the free or bonus carrot to
the sales prospect.

While in the first instance this appears to work quite well, the result is often a short lived
relationship with the lead often jumping off your list shortly after obtaining their free goodies.
So use a twist on the strategy. Rather than giving something away, use the same rebrand or resell rights,
choose a quality product and sell it at a ridiculously low price. When I say low I mean low. For example if
yourigital product was worth $200 - $400 offer it for $6 or $7. Make the offer too good to pass up and
you will have people jumping to sign your form.

To add a sense of urgency to the situation another good trick is to make the opportunity to buy at the
ridiculous price a timed offer. Two minutes is a good time frame. This is powerful, the added timed sales
clock drives your sales through the roof.

Utilising this strategy will increase your lead capture rate and grow your list. The added bonus is that
these leads are red hot. They are buyers and they have already paid you to be on your sales list.

For a live example of one of the best lead capture page systems check out my signature box.

Article Source: http://articlenexus.com

Want to know more about building your opt in list visit: hop111.prospectblazer.com or visit my blog: prolistbuilder.blogspot.com/

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