How To Get More Sales Leads Using Google Adwords

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How To Get More Sales Leads Using Google Adwords

Want more sales leads from potential customers who are searching online for what you sell? Yes, then this article is going to get you started.

This article is an introduction and overview to using Google AdWords to generate sales leads online.

If you find it valuable to get in front of your potential customers when they're actively looking for what you sell then Google AdWords is one of the best ways to do this.

The process works like this:

You put a free giveaway on your website and require your visitors to register before gaining access for your free giveaway. When your visitors register you're gaining a lead and they're gaining your free valuable giveaway. It's a win-win situation.

Once your free giveaway is on your website you open a Google AdWords account, write an ad that clearly promotes your free giveaway, choose keywords related to your offer, then when your potential customers click on your ad you send them directly to your web page containing your free offer.

The Four Steps to Using Google AdWords to Generate Leads for Your Business.

1. Giveaway something of real value on your website (Lead Generation Magnet). Your potential customers are searching for something of value. They want demos, trials, how-to-guides, etc. They want something of value right now.

2. Create your landing page. Your landing page will contain a strong headline that clearly describes the main benefit(s) of your free giveaway. This is your chance to create desire for your free giveaway. Now place an overview paragraph below your headline desribing your offer in a bit more detail. Next put a few beneift driven bullet points that tell your visitor what he or she is going to get by registering. The last thing on your page will be your registration form. When your visitors fill out this registration form they'll be taken to your "thank you page" that contains your offer. Keep this page as simple as possible, remember you're main goal is to get the registration.

3. Create a Google AdWords account. Once your account is created you want to setup an ad to promote your free giveaway. Put the URL of your landing page that you created in step 2 as the destination URL of your ad. This is where you'll send your traffic. Choose a few keywords that are highly related to your free giveaway. Set your daily budget and maximum cost per click.

4. Use Google's free conversion tracking code. After someone registers on your landing page you'll have a page that appears (thank you page) this page will contain your free giveaway for download. Place Google's conversion tracking code in the HTML code of this page so that you can measure how many leads you're generating.

Conslusion:

By following these 4 steps you'll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Do not just setup your account and let it run.

Article Source: http://articlenexus.com

Jeremiah Baker grows his client's sales through highly-profitable pay per click management. His clients rave about how he helps them grow sales!

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