How To Save On Advertising -- Big Time

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How To Save On Advertising -- Big Time

Are you serious about learning how to reduce your advertising costs?

All you have to do is follow these suggestions:

Don't believe everything you see in print. Next time an ad rep shows you the rate sheet, keep in mind that these prices are usually flexible. The sales person usually has the power to go off the rate sheet if you are ready to wheel and deal.

Some media outlets will trade advertising for things they want in exchange for advertising. When I sold ads for a local independently owned newspaper years ago, I got my first computer that way. I did a three-way deal: the publisher got some equipment, the business owner got advertising and I got a computer as my commission.

It costs more to buy a unit of space, say 1/8 of a page, than it does to buy an entire page and split it eight ways. Say a 1/8 page costs $200. You can buy a full-page ad for $1,000 and get other businesses to go in with you.

Many large corporations have co-op programs for people who sell their products. This means if you show or mention their products in your ad, they will pay for part of it. For more information, ask the ad departments of the companies you are considering doing this with.

Use a media buyer. These are people who specialize in buying ads and making good deals. Find them on the web. Please keep in mind that you must have a decent budget to interest them. But if you do, they can save you some bucks.

A great way to keep current customers and prospects coming back is to send them a regular email newsletter. Be sure to get their permission first. You can fill your newsletter with information about new products or improvements. You can also offer info on how to better use products and even ask for customer questions and feedback.

Send a press release to the media. If they like the story idea about you or your business, they will interview you and run the story for free. Another advantage is that publicity has more credibility than an ad.

If you use these tactics, you can save a lot of money. So give them a try and watch how much you save.

Article Source: http://articlenexus.com

Danek S. Kaus is a enterprise reporter and author. If you want to learn how to grow your enterprise get his no-cost newsletter at small enterprise tips and a his newsletter on how to get no-cost publicity at no-cost publicity

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