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How to Increase Sales Through Streaming Audio
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How to Increase Sales Through Streaming Audio

By: j quill

Many studies have proven that radio is a good medium for product advertisements. People

listen to the radio for entertainment, usually to listen to the latest music or to their

favorite radio program. In between the program, advertisements on products and services

are being played.

For many years, this has been the trend in advertising. But now that the radio medium is

almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies

have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered. Before, music on

the Internet was just available in downloadable forms as mp3. Even through hosting

downloadable music on their servers, companies were able to get much traffic on their

sites. And everyone engaged in Internet marketing knows that website traffic plays a big

role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists, musicians

and record companies have lost millions of revenues.

Then, came the popularity of Internet music streaming. Unlike the former, radio streaming

does not allow download of the music files. Thus, the copyrights of the artists and record

label owners are protected.

So, how can this be done? There are several ways to stream audio from your site. First,

is to stream a radio program from your site or blog. You can find free affiliate programs

that allow you to stream their radio content from your site.

What will this mean to you? This means that your site will have new audio content every

time it is visited. What's even great is that the content is being updated even without

much effort from you.

In this case, what you needed to do is to signup with an Internet radio station and have

the link embedded on your blog or website.

Another way is to stream mp3s. To do this, you just need to upload your mp3files on a

server and add the files' links to the page. When the link is clicked, the browser opens a

media player window and plays a file. However, since the file is in mp3 format, it may

also be downloaded. Downloading music files without the authorization of the copyright

owner is illegal. Therefore, if you will be using this type of streaming, make sure that

you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through organizing

playlists. Playlists are m3u files, which if downloaded, will not play music if offline.

Using this process, however, can be complex. Here is a short instruction on how to do it.

1. Save your mp3 or wma file on the server. You may skip this step if you know that the

file exists on another server and know the link to that file. Make sure that the link has

a .mp3 or .wma extension.

2. Open your text editor and type the path to the file. Include the http:// and the file

extension. Repeat this step until you have included all the links to the files that you

would like to be included in the playlist.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on the directory where the music files are hosted or to your server.

5. Open your html editor and embed the link to the m3u file. Through this, you can also

set if you want to have the playlist to autoplay if someone visits your site of if you want

your visitor to control playing the music. You can also set the volume level.

After the code is embedded on the html file, and whenever your site is visited, the songs

in the playlist will be buffered, streamed and played one after another. If your playlist

has several songs, the user can skip forward or go back a song in the playlist using the

media player controls.

Doing this setup works for many website owners. Through this you can customize the type of

music being played on your site. You can even play recordings related to your product to

boost product awareness.

It requires knowledge of html to be done. But if it will be the best way to increase

traffic to your site, why not request assistance from programmers. After all, having audio

on a website is a proven way to increase sales.

Article Source: http://articlenexus.com

Ron has been providing services for artist management for over 15 years. Start developing your business NOW! artist-manager.org

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