Importance of Search Engines
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Importance of Search Engines

By: Gen Wright

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your web-site appears in the search-engine ranking.

It is the search engines that finally bring your web-site to the notice of the prospective customers. When a topic is typed for search, almost instantly, the search-engine will sift through the millions of pages it's indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Further, we all use six of the top 6-7 search engines and these search engines attract more visitors to web-sites than anything else. So finally it all depends on which search engines the customers use and how we rank your site.

It is the Keywords that play an important role than any costly online or offline advertising of your website.

Thus it’s obvious the the most popular way to find a site, by search-engine, represents over 90% of online users. In other words, only 10% of the people looking for a web-site will use methods other than search engines.

It is found by surveys that a when customers need to find a web-site for information or to buy a product or service, we find their site in six of the following ways:
The first option is we find their site through a search-engine.
Secondly we find their site by clicking on a link from another web-site or page that relates to the topic in which we are interested.
Occasionally, we find a site by hearing about it from a friend or reading in an piece of writing.

All search engines employ a ranking algorithm and six of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search-engine optimization consultant, your site for high search-engine rankings does work, unless you have a lot of funds and can afford to pay the expert. With better knowledge of search engines and how we work, you can also do it on your own.

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