Keyword Research: Down and Dirty

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Keyword Research: Down and Dirty

When you're trying to generate money and business with your website, keyword research is one of the most important steps you'll take in building your website. Figure out what your website will be about - what product or service you're selling. Then you can start to brainstorm on what words people might search for to find your services.

The thousands of terms people use to search for things related to your industry online will help you target your pay per click advertising and other web marketing, as well as help your SEO efforts (especially so you know what anchor text to use when link building). The wider your subject and more services or products your provide, the more in-depth your keyword research will get, sometimes resulting in lists tens of thousands of words long.

The first step to keyword research is often just putting yourself in your target audience's shoe and brainstorming. Put together a general list of the terms they may use to find your product or service. Then you actually conduct your keyword research. Everyone has their own way of doing I, but there are generally two schools of keyword research.

The more traditional school uses online tools and programs. Google's Keyword Tool will generate a list of related terms and suggested terms as well as show how often people search for them. There is also software available that utilizes several online tools in one. Whichever you choose, do a bit of research to find how to best utilize it.

Of course, if the purpose of your keyword research is to build search marketing campaigns through Yahoo and Google, you can save yourself time, energy and the game of trying to figure out which keywords are the best to use and which will waste money. How you ask? Simply by doing a bit of experiment with whichever search marketing program you use.

If you have a bit of extra cash to spend, you can do your keyword research in a whole different way. Take your original list of several terms and begin building a campaign around them (this works for both Google, Yahoo and other search marketing affiliates). Most search marketing programs have the option of using a "broad" keyword match - meaning whatever combination of search terms somebody types in, as long as it contains your keyword, your ad will pop up for them.

You can spend some money by running your test campaign for a week or two, and wind up actually cutting the manpower hours your keyword research takes in half. Using the analytics software most search marketing programs provide, you can track which keywords led people to click on your actual ads. Than you can add keywords and tweak your campaign as necessary, to get the most for your marketing, eventually cutting out broad match keywords for exact matches.

It's really not rocket-science, it just means putting a little money up front. While more traditional keyword research works and definitely has value, for companies with less manpower and time, this method should help lead to higher conversion rates at lower costs. It can't hurt to try!

Article Source: http://articlenexus.com

About the author: Ashley Lichty and her team does keyword research, content development and other search engine optimization practices for ProspectMX.com. You can learn more about her and her team by checking out her website.

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