Leveraging Technology to Aid the Green Cause
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Leveraging Technology to Aid the Green Cause

By: Scot Baily

The Green movement often occupies controversial and difficult territory. For instance, throughout this year, the United States Congress will be discussing a carbon cap and trade system designed to cut carbon emissions in an effort to address global warming.

Meanwhile, skeptics are increasingly having their viewpoint heard. Case in point: Czech President Vaclav Klaus, an economist, argues that the regulatory ambitions of today's global warming activists are caused by a socialist impulse. He cites an array of influential scientists who question the connection between carbon emissions and temperature increases. Or, more precisely, he cites research indicating that the causality runs the other way in that escalating temperatures lead to greater carbon capture in the atmosphere.

With this backdrop, it is no wonder that the green community encompasses such divergent beliefs over strategy. Many of these divergences relate to essentially opposed worldviews about the role of technology. Ironically though, it is nothing other than technology that holds the hope of empowering the whole green community to achieve its aims.

Indeed, many green groups can benefit from the use of new technologies that empower communication. From free conference call technology such as Rondee.com that enable scaleable teleconferencing to sophisticated email newsletter services, there has never been a more ideal time to adopt new technologies to advance the green vision.

At the same time, other networking applications such as Facebook are starting to experience usage by more professional users. These services also offer a relatively simple way of augmenting your network.

Leverage a free teleconference service

In the last five years, there has been increasing levels of collaboration between geographically diverse green advocacy groups. One underlying reason for this trend has been reduced flight travel costs – a trend that may now be reversing with leaping oil prices.

Another cause is the accessibility of free conference calling services. Most of these services, including those offered by Rondee.com work on the same basic method. They offer you a personal access number and a toll number to call. If all teleconference users dial the same toll number and enter the same PIN code, they are put into the conference call.

Deploy an automated electronic newsletter platform

It wasn't that long in the past that sending out an email newsletter was time consuming and tiresome. This has now changed. On-line services such as Jangomail, Mynewsletterbuilding, and Campaign Monitor are making it feasible to create templated and scalable newsletters. These services cut the work load by at least eighty percent and in so doing enable green groups to focus on content creation as opposed to content delivery.

Investigate desktop sharing technology

Some green advocacy groups have distributed leadership groups, and it is difficult to expect in person meetings. Technology is addressing this problem by way of desktop sharing. Whether it's sharing a PowerPoint presentation illustrating the group's development plan or a spreadsheet showing the performance desktop sharing can be quite useful for not a few green groups.

Use data based decision-making practices

One of the most important trends recently affecting nonprofit organizations in the green community has been the increasing reliance on evidence based decision-making. Leaders can apply the same practices with simple to use Excel or Lotus spread-sheeting applications to ascertain what works and what does not work. Increasingly, the hurdle for quality decision-making is rising and thus reliance on conjecture is being replaced by empirical evidence to justify decisions.

Article Source: http://articlenexus.com

Scott Baily aided in launching the Rondee.com free conference call service. Scott spends the majority of his time in Northern California.

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