Online Shopping and Ecommerce
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Online Shopping and Ecommerce

By: Andy Calloway

The reduced price of going online coupled with growing confidence in online retail stores have rocketed online sales numbers over the past few years. Each year, online sales trends hit a new high. It seems the consensus is,shopping online is here to stay.

According to the US Census Bureau of the Department of Commerce, online retail sales accounted for 1.9 percent of the total retail sales in the fourth quarter of 2003, representing more than $17.2 billion in revenues. This was up to 25% by 2004. It doesn't stop there. Forrester Research noted that online Christmas shopping alone accounted for $13.8 billion in revenues in 2006. Around the world, online retail contributed revenues of $747.6 billion for the year 2006, representing 14.8 percent increase over 2005 and 23.1 percent of the total retail sales for the year.

It has long been thought that people want to actually see or experience something before making a major purchase. However, with the growing availability of comparison shopping sites or services that host product reviews, consumers are leaning more and more towards online research to ensure that they buy the right product for the best possible price. In a survey by Pricegrabbers.com 81% of the respondents used the internet as their primary source of research for both products and retailers when it came to shopping for home furniture and appliances. It appears a similar survey in 2006 confirms these figures when it comes to purchasing large products.

The comfort levels for shopping online has been elevated by the discounts given by retailers, including good after-sales backup and offers on home delivery of products. Also, as major high street companies launch online versions of their physical shops, where people can access the same quality and pricing without the problem and expense of driving all the way to the store and fighting through the masses shopping for similar stuff.

If you still need proof that the world is moving towards online retail in a big way, consider this:

According to The UK Office for National Statistics online shopping in the nation is likely to continue its upward trend, accounting for £162 billion in revenues by 2020 and contribute 40% of total retail sales.

In short, the online shopping train has taken off and there is no stopping it now. If you want to get on board, feel free to give us a call on 0845 0574320

Article Source: http://articlenexus.com

Andy Calloway is a director at Calloway Green Ltd. He is a specialist in search engine optimisation and website development.

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