Shattering the Branding Tips!
Search:

Home | Business | Branding

 
 

Shattering the Branding Tips!

By: ginfoa

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.

Branding is not one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event -- rather it is created over time through a series of strategically thought-out actions.

Let's take a few minutes to shatter a few common myths about branding and to introduce constructive, proactive branding principles that you can build on.

Branding Myth #1 - Your USP Is Your Brand

Absolutely not. While your USP (Unique Selling Position) might be used to help convey your brand, it is not - in and of itself - your complete branding strategy.

Branding Principle #1 - Your Brand Is All Encompassing

Your brand is built, and conveyed, with every action you take, with every product/service you offer, with every piece of communication you send, and with every contact you make with your customers.

Branding Myth #2 - To Be Remembered, You Must Have A Logo

Also not true. Look at companies like Marlboro (cigarettes), Puffs (tissue), and Ziploc (plastic bags). They simply use a specialized font with the product name. No swirls, no images, no "logo." While logos certainly are not "bad," they are also not mandatory.

Branding Principle #2 - Customers Remember You Primarily By How They Are Treated

The most innovative logo, the most attractive colors, and the world's best logo designer will do you no good if you don't offer excellent service. Customers remember you and your company by the way they are treated. Was their shopping experience good? Were all their questions answered? Were their problems solved to their satisfaction? These things go way further to help customers remember you than any logo could ever hope to.

Branding Myth #3 - Once Your Branding Strategy Is In Place, You Need Do Nothing More

This is probably the biggest myth of them all! So many online businesses are led to believe that once they have an amazing USP, and a snappy logo they have accomplished everything in the realm of branding.

However, just the opposite is true. Your branding strategy is an ongoing process, not a one-time event. Defining your strategy is just one part of that process.

Here are some basic tips to help you define and implement your brand.

1. Decide how you want to be perceived by your customers. Do you want to portray an image of trust? Loyalty? Dependability? Innovation? Wide selection? Speedy service & delivery?

2. What makes YOU perceive other companies that way when you shop? Is it their selection? Customer service? Pricing? All of the above?

3. Make a list of the qualities you and your employees must display to customers in order to portray your desired brand.

4. Share the list with everyone in your organization and ask them to develop specific ways they can support the brand.

5. Compile a final branding strategy and share it with everyone in your organization.

Successful brands are those who are well defined and that have the support of the entire organization. Brands based on myths are those that simply have a spiffy logo, a "killer" USP, and the hope that the customer will "get it."

Would you rather base your brand on sound principles or myths? That's what I thought!
About the Author
Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

Article Source: http://articlenexus.com

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Branding TIPS, do please browse for more information at our websites. www.infozabout.com www.brandingtips.infozabout.com

Please Rate this Article

 

Not yet Rated

Click the XML Icon Above to Receive Branding Articles Via RSS!
Additional Articles From - Home | Business | Branding
Sign Up for a free account
free pay per click
STOP Paying for Your Ads! FREE Pay Per Click!
$8,132.26 Per Month on Craigslist
craigslist blackhat system

CraigsList Blackhat System
Everything you need for your website and home business.
Adsense Site Builder
Adsense Analyzer Software
Clip Art
Domain Names
Header Graphics
Make Money Online
Photo Art
Resell Products & Free Stuff
SEO Software
Web Hosting $4.95/mo
Website Templates
Web Site Promotion Tools

AdvancedWebsiteTools.com

Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds
(Your 160x160 ad here)
Only $50 a month-click here
Link Exchange
Blog by WordPress
Privacy Policy
Terms of Service
About Us
Contact Us
Banner Advertisements
Business Reporter
Have you Victimized by a Business or the Government? File your consumer complaints or business complaints at BusinessReporter.net!
Structured Settlement?
Free information to help you learn more about structured settlements, your rights, and how to select the best company for you.
Affordable Discount Dental Plans
Choose from over 30 top-quality national and regional discount dental plans. Save 10% to 60% on most dental procedures
Classic Autos
Replica Kit Cars
Staffing Resources
Online Recruiting
Links
Bad Credit Repair
Hair Loss Remedies
Steiff Bears, Antique Bears
Model Railroading | Model Trains
McCain Sucks
mccain for president
Free Diabetic Supplies
Antique Radios | Ham Radios

отдых в Севастополеplugin wordpressрыбалкатанцевальный лагерь

Powered by Article Dashboard