So You Think Web Marketing is Funny?

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So You Think Web Marketing is Funny?

If your aim is to sell something to an audience on the Internet, it’s important that you keep a couple things in mind. Primarily, you must remember that nobody wants to be sold anything, but everyone loves to buy things. The second thing that you must NEVER FORGET is that, in a way that is unique to the Internet and NO OTHER ADVERTISING VENUE, your audience is there completely on a voluntary basis....they can click away in a heartbeat without guilt, remorse, or penalty.

Its true of television as well....except that the audience might miss the rest of their show. Its true of radio as well, except that the audience would tune away from their favorite host. Magazines are close.....flipping a page is penalty free....unless your article is on the page with the ad. Billboards enjoy a captive audience....a driver might ignore the billboard, but he or she cannot avoid passing it. Newspapers are the same as magazines. Only on the Internet is content served up to the consumer singularly and on demand, so that if content is unacceptable, it’s GONE in an instant.

For all these reasons, its important to CONNECT with an audience before you can SHOW THEM that you have something they WANT TO BUY. One of the best ways to do this is through humor, because when someone makes you laugh, you have a natural tendency to like them....its human nature. Getting your prospects to like you is probably the VERY BEST way to get them to buy from you.

Haley January Ekels, in an article which appeard on January 7, 2008, wrote this.

Advertising firms are well aware of the power of humor. Funny commercials make us stop and actually watch the duration of the ad. They feel more like a short film, and they are often shared around the water cooler or dinner table. Advertisers have long harnessed the power of funny during the biggest ad spectacle of the year, the SuperBowl. Funny commercials aired during the big game often spawn entire campaigns and recurring characters who become the backbone of future ad efforts

http://www.talkibie.com/marketing-concepts/humor-in-advertising-the-funniest-commercials-are-hits-on-the-web/

I agree, and further, I believe that the power of humor is both MORE nescessary and well received on the web, because of the potential of the quick click-out.

Another impactful tool in advertising on the Internet is video. If a marketer can get prospects to view the video, the marketing message has a much better chance to be heard. On Web 1.0, video was unique, striking and memorable. On todays Web 2.0, the failure to include video will be seen as lazy, lacking in a desire to inform, and....well boring. A text-only sales page? Ummmmmm no.

So...and here’s where I go out on a limb with some of my own thinking...if you could combine humor, and video...and then introduce your product or service at the point of the resulting connection, you might just have a much higher chance of being heard, and having your message accepted. Let’s face it, the odds are still low, but at least you have a better shot at it this way.

This was the theory behind the F & C Marketing Enterprises production of "So You Think Internet Marketing is Funny?"

http://www.youtube.com/watch?v=K9hqyPC6i5w

In this video, we tried to first brand our company with an introduction which we keep consistent across all of our productions, then we connect with them by telling jokes. The jokes seem much funnier then they would be if the viewer was only reading them, because we included a carefully constructed laugh track behind the text. If the jokes give the audience even the slightest urge to laugh, the contagious nature of laughter from the laugh track will push the viewer over the edge into uprorious laughter.

At the end, once the connection has been made, we make a brief pitch for our company, give the contact information and then end by branding our company once more.

We hope you enjoy the video, and we would love your comments on how effective you feel this video is in connecting with the audience.

Our business website :

http://www.fandcmarketingenterprises.com

www.bugorwindshield.com

Press room

http://pressroom.prlog.org/fandc1mark/

Direct Matches : http://www.directmatches.com/fandc

My Space : http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=357493907

Face book : http://www.facebook.com/profile.php?id=1197712003

Squidoo : http://www.squidoo.com/lensmasters/fandc

Video Links :
http://www.spike.com/myspike/fandcmark65 http://www.viddler.com/explore/fandcmark65/videos/1/

http://www.livevideo.com/video/713A8EAABE5D428198D2E93740CA21B0/marketing-mentors-give-persona.aspx?m_tkc=14157447

Previous articles

Article Links :
http://www.212articles.com/articles/7060/1/Getting-Massive-Web-Exposure/Page1.html

http://www.a1articles.com/article_523784_3.html http://www.a1articles.com/article_552771_3.html

Blog Links:
http://www.blogger.com/profile/01865446171612900399

http://fandcmarketing.blogono.com/

Article Source: http://articlenexus.com

Frank & Cathy (F and C Marketing) were forced into Internet marketing due to lifes circumstances. We are really enjoying every moment of it.

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