Ten Detailed Tips And Guidelines For Video Seo

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Ten Detailed Tips And Guidelines For Video Seo

We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization.

1) All SEO specialists know that the search engines are built to index and rank text. Being that it is more difficult for the search engines to understand the content within a video (though they are working on it), it is a good idea to include as much text surrounding the video itself if possible. One excellent way to do this is to include a text transcript of your video alongside your video with keyword rich title and descriptions.

2) Don't forget to encode the keywords you are targeting into your video. Try to use the word "video" as much as possible, make sure the word "video" is used in your title, description, meta data etc.

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.

5) If you are hosting the video on your own site, it is advisable to do your best to utilize a player that is not flash as search engines have difficulty understanding flash content. That being said, it will be difficult to empower video on your site without a simiple flash player. If you can not get around it, do your best to take advantage of the other SEO techniques since search engines cant understand the flash technology.

6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.

7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.

8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.

10) Viewers who offer feedback are most likely to take the desired action on your video. This could be a good opportunity for you to submit fresh content, if the most popular videos were included months ago, it really helps.

Article Source: http://articlenexus.com

This post was written by Mark Robertson, a known expert in search marketing and in Video SEO. For additional guidelines and techniques for VSEO, please view our Video SEO Guide.

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