The 10 Rules you must obey when Choosing Your Domain Name

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The 10 Rules you must obey when Choosing Your Domain Name

Although domain names are fairly cheap to buy nowadays, it's worth spending a bit of time getting the right one first time, it can make a huge difference to your marketing efforts in the future if you want to succeed and make a residual income.

1. If you want your site to be ranked high by the search engines then it makes a lot of sense if your main keyword (Phrase)is in your domain name. Search engines like to see your keyword in as many places as possible. And search engine placement is one of the ways you can increase your residual income.

2. .com is always the best extension to have, if people can't remember what is was they saw, .com is the one they will try. If you are not in the U.S. still get the .com one. Buy the others as well if they are available and redirect them to your .com domain.

3. Try not to use difficult to spell words, if it can be spelt wrong, you can be certain it will be. Also simple words are easier to remember than difficult ones. If you must have a difficult to spell word, it may be an idea to buy a misspelt version as well and redirect it to your main domain.

4. Your company name is not the best domain name unless it is related to your keyword. If you are a plumber this is fine, but on the internet a generic name is so much better, you can be much more flexible as you may deal with various other companies in the future.

5. If you can afford it then you should also buy plural versions and hyphenated versions of your domain name. If you get successful later on you can be sure that someone else will and try to divert some of your prospects to their sites.

6. Try to avoid numbers in your domain name. If for some reason you must, then buy two versions. If it is "2" then buy "2" and "two" if it is "5" then buy "5" and "five" etc.

7. Unfortunately, the chances are you will not be able to get the name you want. Someone is bound to have got there before you. You will have to be creative. Try adding "my" or "your" or "secret" at the begining. And "site" or "home" or "place" at the end. I'm sure you can come up with many more ideas then I have.

8. Funnily enough, sometimes people find a persons name in the domain safer than a company name as it appears more personal. Try LastName.com or FirstNameLastName.com, or variations with hyphens etc.

9. Don't rush this process, take your time. This is a very important decision. The name may be cheap but the marketing isn't. This is your company and it is going to be with you for a long time if you want that elusive residual income.

10. Lastly, buy your name from a reputable company. you want to be sure that it will be yours forever and you don't want them to go bust. Also put it on so that the payment auto-renews, you don't want to lose it because you forgot to renew it.

Good luck.

Article Source: http://articlenexus.com

Colin Warburton is a qualified Mortgage Broker and Internet Marketer. For Free Network Marketing training for residual income go to www.residual-income-site.com/domart.html

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