The power of Internet marketing.

Article Source: http://articlenexus.com

Enlarge Your Audience In addition to bringing highly-qualified visitors to your site; SEM exposes you to a much larger audience. Not only is the number of people online increasing but the number of people searching and buying online is also growing, dramatically. Approximately 140 million in the U.S. have Internet in their homes and those who don’t have it at home have access to it at work or in public places like libraries. That’s better coverage than you can get through any other advertising medium. Be Cost Efficient because the visitors you are bringing to your site are qualified, you’re not wasting marketing money on people who don’t matter to you. In addition, Piper Jaffrey reports that search engine marketing is the most cost effective Internet marketing technique available. At only $.45/lead, it far outweighs banner ads at $2.00/lead and direct mail at an astonishing $9.94/lead. Not only is search the most cost effective technique, but it’s also the most profitable. According to PricewaterhouseCoopers, keyword search dominates any other category (including rich media and display ads/banners), producing approximately 41% of U.S. Internet revenue for 2004. Measure Your Results There is a vast array of technology available, such as Omniture’s Site Catalyst ™, to help you track exactly what’s going on. You can track such things as the specific

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated