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Why Generating Off Beat Ideas Can Increase Your Odds Of Success As Much as 370%
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Why Generating Off Beat Ideas Can Increase Your Odds Of Success As Much as 370%

By: Stu McLaren

Creative thinkers celebrate the off-beat. We are surrounded by an
extremely competitive environment. My industry of information
marketing, internet marketing, direct marketing in general, is very
competitive. Hence, everybody is trying to out do each other.

Being unusual can actually work in your advantage because it will
guarantee that people will take notice of you. When that happens,
it’s not long before a lot of people take notice of you.

A good example of that is Jim Edwards. Here’s a guy that has his
Friday Night Smackdown, and it is completely different from what is
found out there. He pushes the envelope, he’s on the edge, if you
will, every single time he launches an edition, and people actually
subscribe to his I Gotta Tell You newsletter just to see what he’s
going to say because he’s different. It’s something that other
people can’t duplicate.

Because of that, it ignites all kinds of energy and excitement, and
interest in what he’s doing.

Creative thinkers, they prize a variety of ideas, but they’re
especially passionate about ideas that are new and original, and
things that no one has ever thought of before.

Another good example of that is Armand Morin, Alex Mandossian,
and Rick Raddatz with Audio Generater and Instant Video
Generater.

Here are two products, two services that nobody has ever even
thought of before. These guys have put it together. That kind of
idea absolutely ignites them, and their imagination, and their
excitement because creative thinkers celebrate the off-beat.
They’re trying to go where no one has gone before.

Of course, there’s a huge amount of pride and excitement that
comes from being the first to come up with a thought or a different
ad campaign, or a story line, or even a headline that works, or a
new product, or whatever. But off-beat and imaginative solutions
are not just the hallmarks of creative thinking. They are the
financial cash cows, and people pay more for unique ideas that
they can’t get from anyone else.

When you think outside the box, you pretty much guarantee that
people are going to take a second look. In fact, there is data to
prove that the more dramatically different your ideas are, the
higher the probability of success you will have in the marketplace.
This was proven by Doug Hall, who founded the Eureka Ranch, and
this guy basically gets paid by corporate 500 companies $150,000
for three days of brainstorming.

I had the pleasure of being trained underneath him, and saw the
whole process take place.

He has proven with study after study that you actually stand a
350% chance of success, higher probability of success in the
marketplace, the more dramatically different your ideas are.

His study was confirmed by one in the Harbour Business Review
and they actual found a 370% higher probability that your ideas
will be successful in the marketplace, the more dramatically
different they are.

In summary, creative thinkers, they celebrate the off-beat and they
get rewarded for it through monetary gains. Will you be the next
person to come up with an off-beat idea that makes big waves in
your industry?

Article Source: http://articlenexus.com

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