Why Internet Marketing sometimes falls short
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Why Internet Marketing sometimes falls short

By: David Hoschouer

An Internet marketing plan can help any business boost sales and promote

their products and services more effectively. As the Internet has grown into

a multi-billion dollar commerce medium, getting noticed and getting traffic

has become a sophisticated and often expensive process involving lots of time

and money. Simply posting a website online is not enough to attract the

visitors that will utilize what is being offered. First a website has to be

found, and such a task is often difficult when you consider the fact "each

website is competing against millions of others for Top Placement in Search

Engines."

The Internet has become very large and hosts a number of different

businesses, and methods to reaching websites are ever changing. With the

influx of spam, irrelevant content, and other less than honorable means for

drawing buyers in, protocol with search engines frequently changes. Search

engines act as the regulation bodies that work behind the scenes, so to speak,

to keep everything running semi-smoothly, however; search engines have no

authority outside of deciding who they list and in what order. The search

engine companies are constantly working to stay one step ahead of the latest

underhanded marketing techniques currently affecting the entire industry.

Until some kind of enforceable resolution is found to overcome the

underhanded marketing techniques and false information existing on the

internet today, we will continue to experience what we currently find, "

misleading information."

What are some of underhanded marketing techniques used on the internet today

and how do they affect us?

Here's an example.

The other day I was on Google looking for a good Dog Grooming Facility in

Sedona, Arizona. I followed standard internet usage protocol and typed in "

Sedona Arizona dog grooming facilities."

The result of my search was by all means disappointing. I went through page

after search engine page looking for a website having some kind of

information about Dog Grooming Shops in Sedona, or the actual website of a

Dog Grooming Shop in Sedona. Did I find what I was looking for? Yes, but not

until page 9, and that was after having spent a considerable amount of time

shifting through massive amounts of misleading information. So what were all

the search engine results on pages 1 - 8? Let's look at the first search

result displayed above.

The first Google Search Engine result displayed is Gateway to Sedona, a

local establishment out of Sedona. The text reads, "Find Sedona pet shops and

pet grooming services that offer a variety of products and services for all

your pet's needs." Sounds just like what I was looking for right?

"There isn't one single Pet Shop or Grooming Facility to be found." Page

after page you get the same result again and again.

So how and why does this happen? Search Engines rely on programs to crawl

published websites looking for key words. The results of the crawling are

then displayed as you have seen above. So then where does the problem exist?

One word, "Content."
Search Engines for the most part rely on the Content it finds on the

websites they crawl. In the example we saw above "content can often be

misleading," or as I like to call it "manipulated." It's an underhanded

marketing technique designed for the purpose of gaining traffic at our

expense because it makes it hard for us to find what we are looking for; not

to mention the injustice it creates for the real Dog Grooming Shop's website

found on page 9. Why isn't the real Sedona Dog Grooming Shop's website found

on page 1 of Google instead of all these pseudo sites with there misleading

claims? The answer would take sometime to explain.

Sense there is no current regulatory system governing the internet today we

as a community have no other choice but to create and regulate the websites

we visit and the networks we belong to. In my community we have some really

wholesome community-based websites who strive to provide good content. These

websites, like the one found at www.verdevalleyonline.org, have created local

hubs where businesses can advertise locally.

If you do advertise on what has been called "The ultimate marketing machine,"

look for a place with a consistent flow of information that contains fresh

and wholesome content, events, articles, free stuff, discounts, new products,

and other special ads and services that has or will develop into a loyal

clientele. It takes an Internet marketing plan offered by professionals to

get every area covered and find the most honorable, yet effective ways to

promote a business.

And remember, "Traffic rankings can be missleading!"

Article Source: http://articlenexus.com

If you would like to learn more about where to find great places to advertise online and how to create your own Local Network visit: http://www. verdevalleyonline.org and http://www. verdevalleybusinessdirectory.com

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