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Why Most Ebay Sellers Drop The Ball When Selling On Ebay.
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Why Most Ebay Sellers Drop The Ball When Selling On Ebay.

By: Graham Waite

Should you ever be fortunate enough to listen to the eBay Queen, Sydney Johnston you'll find the first question she will ask is really quite and easy question. It's designed to illicit feedback. But suprisingly most people get this simple question wrong. It's all about perception and most succesful online business owners think rather differently to the herd.

Your level of achievement in an virtual business is going to hinge on your preceptions an how open and imaginative you are.

Sydney Johnston has been around on eBay since the inception just a few short years ago but has never viewed it as most of the rest of us do. The question she asks her live audience's sound pretty darn obvious " What is eBay?" But the question is designed to stimulate discussion.

What she is after is feedback from the audience as to their perception of eBay and what it brings to the table and most often peoples minds are limited as to it possibilities.

That's the whole point. She wants them to see where they are and then she invites them to climb outside the box and share a new view of one of the five most trafficked websites in the world.

She is guiding her students to recognise eBay as much more than just a site selling goods via auctions.

Sydney Johnston started to understand the massive potential of eBay when she started to sell expensive books. Almost by accident she built herself a list of 250 serious book collectors and started communicating via email with them on a more frequent basis.

This is where innovators take what eBay has to offer and run with it. Most people see eBay as the beginning and the end. Many think of it is the place to sell single items and nothing more.

However those who grasp the principals of marketing have latched on to the much wider opportunities that exists on such a highly popular site full of buyers.Opportunites abound for the savvy switched on opportunist.

eBay can be the magic bullet to endless streams of eager customers who can be sold again and again but only to those switched on to understand this.

It almost goes without saying everything is in the follow up which few on eBay either know or choose to ignore.

For people like Sydney that sale is just the first step in a long and hopefully mutually satisfactory relationship.

Succesful selling is all about thinking what items work together and expanding the realtionship.

If I sell a set of ruby earrings what goes with that, and would the customer be interested in a matching ring or bracelet.

To be hugely succesful in the eBay market place you have to see the first transaction as the gateway to possibility and work on improving the customer experience all the way. Do this and you will expose yourself to the opportunity to net pockets of cash from happy customers.

Article Source: http://articlenexus.com

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