Words that Will Bring Down Your Marketing Efforts

Search:

Words that Will Bring Down Your Marketing Efforts

Words can evoke powerful feelings – they can break a heart or mend a heart; they can stimulate our senses and transport us to another world. Obviously, words are very important to the world of marketing and advertising. Choose your words carefully because the wrong word can shut off a valve that would have opened up for many new customers.

Currently, people want to know the truth about everything (and they can find out the truth with one 0.2-second Google search!) and what you say in your marketing materials had better be truthful. If not, people will easily move on to your truthful competitor. People want numbers and specifics rather than vague representations and generalizations of the truth. With so many ads in people’s daily lives, the ones that sound true are the ones they will remember. The ads with the same old, tired words that have been used in untruthful ads in the past are ignored.

Check out this list of the four top old, tired words that have been overused in everything from catalog printing to billboards, and replace them in your marketing materials.

1. Care
People are tired of reading that a business cares about them, only to be put on hold when they call, or to receive poor customer service in the store. Any phrases used with “care” like “we care”, “caring for you” and “the company that cares” are all versions of a promise that most businesses don’t fulfill. As soon as you claim to “care,” customers will look for the first sign that you don’t care. This word has been used so many times that some customers may actually not even notice it!

2. Results
Instead of saying “our product will get you the results you want” why not make that claim more specific? Not only will you get out of using the tired word, but your message will be stronger by being more specific. “Our product will reduce your heating costs by 25%” is much more effective than the first phrase. Then, back up your claim with testimonials or other ways to prove your claim. As soon as you mention results, whether it’s the actual word or the concept, people will want proof. Be prepared to give it.

3. Solutions
This word has been used so much in technology marketing that it almost doesn’t have any meaning left. Many marketers have claimed to have the solution to something, like a firewall that doesn’t allow any viruses to get through, and when that solution doesn’t actually work, you’re left with skeptical customers. Many consumers believe their problems are unique to them, so having a solution for the masses won’t work.

4. Amazing
What’s not “amazing” these days? Everything from commercials about putty that can be molded to form a chain that pulls a truck to an “ultra absorbent multi-purpose cloth” has been described as amazing. This word evokes a sense of “too good to be true,” and it usually is. Not a great word to attach your product or service to.

Article Source: http://articlenexus.com

For comments and inquiries about the article visit: Catalog Printing

Please Rate this Article

Not yet Rated

Click the XML Icon Above to Receive Site Promotion Articles Via RSS!

Additional Articles From - Home | Internet | Site Promotion

Article Marketing –Home Based Business. - By : Qsantra
Article marketing can owe you excellent profits (Article Marketin - By : Qsantra
Writing Effective Sales Letters-Major Task for Beginners - By : gajender
Writing an Ideal Sales Letter for you - By : gajender
Window Shopping has Gone Online - By : Bian Salins
Why Online Internet Marketers Should Use Advertising Co-Ops - By : FindItFreeLive
List Of Article Directory Submission Places - By : FindItFreeLive
Being First In The Search Results Is Not Always The Right Thing - By : Sarah Folgea
Do Social Bookmarking Directories Help SEO Rankings? - By : FindItFreeLive
Simple Ways To Make Viral Marketing Work For You - By : FindItFreeLive

STOP Paying for Your Ads! FREE Pay Per Click!

$8,132.26 Per Month on Craigslist

CraigsList Blackhat System

Everything you need for your website and home business.
	Adsense Site Builder
	Adsense Analyzer Software
	Clip Art
	Domain Names
	Header Graphics
	Make Money Online
	Photo Art
	Resell Products & Free Stuff
	SEO Software
	Web Hosting $4.95/mo
	Website Templates
	Web Site Promotion Tools
AdvancedWebsiteTools.com

	Print This Article
	Add To Favorites
	Email to Friends
	Ezine Ready

Submit Articles
Member Login
Top Authors
Most Popular Articles
Submission Guidelines
Ezine Notifications
Article RSS Feeds

(Your 160x160 ad here)
Only $50 a month-click here

Link Exchange
Blog by WordPress
Privacy Policy
Terms of Service
About Us
Contact Us
Banner Advertisements

Have you Victimized by a Business or the Government? File your consumer complaints or business complaints at BusinessReporter.net!

Structured Settlement?
Free information to help you learn more about structured settlements, your rights, and how to select the best company for you.

Affordable Discount Dental Plans
Choose from over 30 top-quality national and regional discount dental plans. Save 10% to 60% on most dental procedures

Classic Autos
Replica Kit Cars

Staffing Resources
Online Recruiting

Links

Bad Credit Repair

Hair Loss Remedies

Steiff Bears, Antique Bears

Model Railroading | Model Trains

McCain Sucks

mccain for president

Free Diabetic Supplies

Antique Radios | Ham Radios