poor pay per click quality scores in google?

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poor pay per click quality scores in google?

If you are like many advertisers lately, you may have been seeing your AdWords quality scores listed as "poor" or been given the old "Inactive for Search" slap from Google. Your once vibrant, effective pay per click account is slowly getting picked apart.

Why the vanishing keyword act? There could be multiple reasons. Is your ad copy not in sync with your keywords? Are your keywords too general? Are your ad groups over-sized and not tight enough? These problems might be only the tip of the iceberg.

To turn your ad campaign into a winner, especially in the eyes of Google, you'll need to make an extended effort. The changes and shifts you make may not be easy. You'll need to log in the time and effort. But intelligent effort can make you into a top competitor and keep your PPC cost down at the same time.

The client accounts we see at our pay per click managment company almost always have to be overhauled. Google Adwords has changed -- those old account structures are no longer as effective as they once were and you need to adjust as well.

Look at your account. Are there a couple campaigns, with a few ad groups in them and tons of keywords in each ad group? Chances are you aren't as tightly targeted and relevant as you need to be for those searching on your keywords.

To help your Google Quality Score, your ads will need to be dialed in correctly. Without focus your click through rates and ad groups will suffer, dragging down your entire campaign.

Another powerful way to throttle up Quality Scores is simple, but the difficulty lies in the execution -- daily split testing. With consistent, daily monitoring and testing of your ppc ad copy, you'll see your click through rates and Quality Scores rise. The key is to do this continually.

You can't afford to neglect your investment in PPC advertising. Competition and changing Quality algorithms from search engines dictate that you continuously fine tune and improve your campaigns. Don't just look at it once and forget about it.

A thriving PPC program more often than not takes a good plan and work. If you find yourself short on time, invest in a professional pay per click management company. If you can tackle it on a daily basis, then get to work. You don't want to be spending any more of your hard-earned budget on keywords that are draining your ad dollars. Get busy and make changes right away!

Article Source: http://articlenexus.com

Josh Prizer is a Senior Account Executive and AdWords Expert for Zero Company Performance Marketing, a ppc management company. Check out his website to learn more on how improving your PPC ad campaigns and performance.

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