rss feeds as part of your one-way link building strategy
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rss feeds as part of your one-way link building strategy

By: KC Kudra

Link Popularity Through the use of RSS Feeds for One-way Link Building

A really successful way to build your link popularity is through the use of your blogs RSS feed capability. Real Simple Syndication better know by its acronym of RSS is an effective way to syndicate content all over the web through RSS feeds. It is fairly easy to build RSS feeds into your website that have links to your web pages.

Every time your feed is shown on another website it counts as another one-way link to your blog. You can use RSS building software to create RSS feed on your blog (RSS Builder is freeware), however many blogging platforms already have RSS feed capability built in. You just have to enable it. Once you have done this, you will be able to submit RSS feeds. Both Blogger.com and one of the most popular blogging scripts WordPress have this capability already no need for extra work.

RSS is a great way to syndicate your content all over the web. With RSS built into most of the popular blogging platforms it couldn't be easier to build your link popularity, as each one of these links is a vote for your site. Just like elections vote count counts, the more votes and the higher the ranking of the linking sites the higher your link popularity value goes and the more traffic that comes with it.

Be Careful to Adhere to Strict RSS Validation Standards

The ever popular blogging script WordPress makes it easy for people to add your site to their favorite feed reader with the use of a number of Plugins such as Subscribe Me available here: http://www.semiologic.com/software/widgets/subscribe-me/ There are many free feed readers and most of the major homepage services allow you to add RSS feeds to your home page such as iGoogle, My Yahoo and My MSN.

You need however to be careful when putting together your blog titles and watch out for their structure. A fair number of the services that allow you to reed your RSS feeds have strict adhesion to RSS Validation rules; for example My MSN will not let you import your feeds if they do not have validated titles. Characters in your title such as quotation marks, apostrophes and such will cause your titles to not validate under these rules and thus prevent a number of people from being able to receive your feed.

The problem here is when you have a title that naturally seems to need an apostrophe is a common one. A title like "President Bush's New Budget Leaves Many Disappointed" this seems like an obvious natural title for the subject but will cause your blog title to be kicked out by the validator. Instead try something like this instead "The New Budget of the Bush Administration Leaves Many Disappointed." The difference is subtle to the reader but will avoid any potential problems with it validating.

Secrets of Using a Blog Pinging Service Effectively

These simple one-way link-building strategies are possible by intelligently using a solid blog pinging service. Of course, you will need to write interesting and informative content and update your blog regularly for this strategy to work. However, if you provide good value to readers then blog pinging is a wonderful way to get the word out.

Now when looking for a pining service you are going to want to look for a few basic things. These are a couple of the key things, you want to be able to ping multiple sites from one service. This can save a lot of time over going to each site individually and pinging them at their own site. It is important that the service pings all of the following RSS feed directories, RSS aggregators, and blog search engines such as Technorati from one simple to use form.

Another useful hint is to ping each service separately as they respond at different rates and we find you get a more complete ping of the different services. This really doesn't take that much more time as your information is already in the form so it is fairly easy to work through the list. There are positives and negatives to all the different pinging services but the time saved and the added links will more than make it worth your while. One last note don't think that if pinging once is good that doing it multiple times is better this is a sure way to get your site banned as a Spam site, so don't do it.

Article Source: http://articlenexus.com

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