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Sell 'em in the Waiting Room Sometimes a great marketing idea be found in the most unlikely place. Horse Experts from the 19th Century Go to any horse expo and attend session after session watching people train horses. It is easy to take some of it home and implement it, but for the big picture, you are still going to need a book. Does Your Business Card Have an Ad on the Back? A business card with nothing but white space on the back is a lost opportunity to sell. Don't Futz with Your Business Card If one itty bitty snippet of information on your business card changes, the cards are obsolete and should be pitched and new ones printed, pronto. A Dozen Better Business Card Ideas Your business card can be your smartest and most impressive business tool. It will set the tone of your relationship in the future Do it right the first time. Are Most of Your Business Cards Still in the Box? The average person has more than half of their business cards still in the box at any given time. 10 Ways to Save Money on Advertising Advertising and marketing has really just gotten out of hand. No need to spend any more than absolutely necessary, right?

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