Ernest Berstein's Articles in Marketing

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  • Use of Census Bureau Data in Marketing Research
    The current article discusses the importance of using the data collected by census bureau in marketing research. The author makes a point that that information is critically important for making any financial assessment of marketing opportunities for any given project.
  • History Of Consumerism In The United States
    Consumerism is a social issue that is best described as people's preoccupation with consumption of products and services. The author discusses the development of the concept throughout the history of the United States of America.
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