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James M Heidema's Articles in Sales

  • Making the Sale
    Some would say selling is a complex psychological process. Others would say it is a battle of wills and opinions. Even others like Stephen Covey would say it must be a win win arrangement, where the customer wins and the seller wins. Regardless of your opinion or feelings about selling, this is the truth! If you are insensitive to the customer's words and behaviours, then the sale will not take place!

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