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Marvist's Articles in Internet Marketing

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The Role of Internet in Marketing Research Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process. Online Retail Sales Sustained Its Double-Digit Growth Rate To Rea Online retail sales sustained its double-digit growth rate year-over-year, though sales from offline stores are declined indicating that customers are more comfortable with the online shopping than offline stores. Direct Marketers Use Direct Mail as Their Key Promotion Channel Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% say that it is their primary channel for promotion. About 39.6% of businesses use direct mail (non catalog), where as only 6.1% of businesses use direct mail (catalog) as primary channel for promotion. Growth Trends of Social Networking Sites in 2007-08 Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion.

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