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Avoid Unethical SEO Techniques -Black Hat SEO When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns. Direct Marketers Use Direct Mail as Their Key Promotion Channel Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% say that it is their primary channel for promotion. About 39.6% of businesses use direct mail (non catalog), where as only 6.1% of businesses use direct mail (catalog) as primary channel for promotion. eBay Changes Fee Structure, Seller Standards and Feedback Policies eBay provides internet platform of choice for global commerce, payments and communication. eBay has changed fee structure and seller standards in 2008, which were already in effect from late February and the feedback policy came into effect from 19th May, 2008 onwards. Google Hits A New High, Yahoo Struggles and Microsoft Is Positive In Search Engine Market Shares Google posted a considerable growth in the number of searches done in March 2008 over the year, according to the monthly report on search engine shares released by Neilsen-Netratings. Though there is a slight raise in the number of searches done through Yahoo, there is a clear decline in Yahoo search engine market share when compared to March 2007’s performance. Google Retains Its Position As Number One Search Engine In US U.S. based search engine major Google’s leadership in Internet search market is unabated. According to Nielson Online May 2008 report on top ten Internet search providers in U.S., Google bagged first position with 59.3% share of the total searches. Yahoo’s competence is deteriorating with the market share of 16.9% registering negative growth over the previous year. Growth Trends of Social Networking Sites in 2007-08 Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. Improving the Website Credibility for Your Online Marketing The major elements of online business are to build trust and credibility of your website. When there is high credibility of your website, your potential customers will feel much secured, to buy your products. It is very important to convince your visitors and convert them into the customers. Internet Ad Revenues Touches $5.8Billion In Q1, 2008 Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers. Mistakes In PPC Landing Pages To Be Avoided For Better Conversion Landing page is typically used to describe the page where visitors are brought on clicking an Internet advertisement. This page has to be well thought out and executed to achieve the marketing goals. Mistakes In PPC Landing Pages To Be Avoided For Better Conversion-II In the first part of this article we have discussed some of the common mistakes that you have to avoid in PPC landing page for better conversion. New domain registrations record a healthy growth of 17% in the Q1 The Internet again recorded an impressive growth during the first quarter of 2008, in terms of new domain name registrations. According to VeriSign, Inc, the domain name registrations in the Q1 of 2008 were 14 million. Across all Generic Top Level Domain Names (gTLDs), “.com” has the highest base. New “.com” and “.net” registrations have increased 12% in the first quarter of 2008 over the same quarter of 2007. Online Retail Sales Sustained Its Double-Digit Growth Rate To Rea Online retail sales sustained its double-digit growth rate year-over-year, though sales from offline stores are declined indicating that customers are more comfortable with the online shopping than offline stores. Online Videos Viewed In US Reached 11 Billion In April 2008 The number of online videos viewed in US is increasing every month. According to a study conducted by comScore, the online videos viewed in the US reached 11 billion in April 2008 from 9.8 billion in January 2008. Youtube.com accounts for more than 4 billion of the total videos viewed online. Shopping Cart Abandonment Rate Went Up By 2.7% in Q1 2008 Shopping cart abandonment rate increased in US by 2.7% from 57.88% in Q1 2007 to 59.43% in Q1 2008. Abandonment of shopping cart pages was more in the first quarter of 2008 when compared to same period in 2007 according to Market Live Performance Index. The Role of Internet in Marketing Research Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process. Things To Consider While Hiring An SEO Firm For most businesses hiring an SEO firm is a good way to improve their website ranking on search engines. As people don’t have sufficient information about SEO, they may have some assumptions on how it works. Therefore, people find it difficult to choose the right SEO firm. Things To Consider While Hiring An SEO Firm – II There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website.

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