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Things To Consider While Hiring An SEO Firm For most businesses hiring an SEO firm is a good way to improve their website ranking on search engines. As people don’t have sufficient information about SEO, they may have some assumptions on how it works. Therefore, people find it difficult to choose the right SEO firm. Mistakes In PPC Landing Pages To Be Avoided For Better Conversion Landing page is typically used to describe the page where visitors are brought on clicking an Internet advertisement. This page has to be well thought out and executed to achieve the marketing goals. Things To Consider While Hiring An SEO Firm – II There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website. Mistakes In PPC Landing Pages To Be Avoided For Better Conversion-II In the first part of this article we have discussed some of the common mistakes that you have to avoid in PPC landing page for better conversion. Improving the Website Credibility for Your Online Marketing The major elements of online business are to build trust and credibility of your website. When there is high credibility of your website, your potential customers will feel much secured, to buy your products. It is very important to convince your visitors and convert them into the customers. Avoid Unethical SEO Techniques -Black Hat SEO When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns. Google Hits A New High, Yahoo Struggles and Microsoft Is Positive In Search Engine Market Shares Google posted a considerable growth in the number of searches done in March 2008 over the year, according to the monthly report on search engine shares released by Neilsen-Netratings. Though there is a slight raise in the number of searches done through Yahoo, there is a clear decline in Yahoo search engine market share when compared to March 2007’s performance. Shopping Cart Abandonment Rate Went Up By 2.7% in Q1 2008 Shopping cart abandonment rate increased in US by 2.7% from 57.88% in Q1 2007 to 59.43% in Q1 2008. Abandonment of shopping cart pages was more in the first quarter of 2008 when compared to same period in 2007 according to Market Live Performance Index. eBay Changes Fee Structure, Seller Standards and Feedback Policies eBay provides internet platform of choice for global commerce, payments and communication. eBay has changed fee structure and seller standards in 2008, which were already in effect from late February and the feedback policy came into effect from 19th May, 2008 onwards. Google Retains Its Position As Number One Search Engine In US U.S. based search engine major Google’s leadership in Internet search market is unabated. According to Nielson Online May 2008 report on top ten Internet search providers in U.S., Google bagged first position with 59.3% share of the total searches. Yahoo’s competence is deteriorating with the market share of 16.9% registering negative growth over the previous year. New domain registrations record a healthy growth of 17% in the Q1 The Internet again recorded an impressive growth during the first quarter of 2008, in terms of new domain name registrations. According to VeriSign, Inc, the domain name registrations in the Q1 of 2008 were 14 million. Across all Generic Top Level Domain Names (gTLDs), “.com” has the highest base. New “.com” and “.net” registrations have increased 12% in the first quarter of 2008 over the same quarter of 2007.

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