Pete's Articles in Internet Marketing

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  • Search Engine Advertising , are there more billboards?
    In this article Pete explores the trends in search engine advertising. He predicts that costs will rise which will attract new investment to new forms of online advertising. In the interim, search engine marketing seems to be an attractive alternative to traditional approaches.
  • Internet Marketing – what is it?
    In this article, Pete challenges us to think about the term marketing and to think about who we are marketing to. He then has us thinking about how we can effectively market to an internet audience.
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