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Peter George, the Marketing Coach to Self-Employed Professionals's Articles

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Are You Holding You Back? As self-employed professionals, we are always looking for ways to get ahead. What we often do not realize is that we hold ourselves back. For whatever reasons, we keep ourselves from achieving our greatest potential. Once you understand and embrace this, nothing can hold you back. Have A Breakout Year By Setting SMART Goals It's that time of year again -- time to look back on how your numbers and accomplishments stack up against the goals you had set for the year. Of course, it's also time for setting goals for 2008, as well as revising your three, five and ten year goals. But to get where you want to go depends on more than just setting goals. The kind of goals you set also have a bearing on when and if you achieve your goals. So What? Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance. How a Small Business Can Flourish in a Recession You've probably heard or read some of the nerve-wracking headlines that have been leading the financial news. The gloom and doom includes "Caterpillar, Inc. Joins Other Large Corps Warning of Recession." "Broad Profit Woes Spark Stock Plunge On Recession Fears." "Shares Tumble as Fears of Recession Cap Gloomy Week." "CEOs, Wall Street Warn of Recession." If these were warnings about an impending blizzard, milk and bread would be flying off the shelves. Excuse Me, But Your Bucket Is Leaking Why is getting more customers usually first in our minds? To simplify the answer a bit, it is what we have been taught over the years -- get more customers ... always get more customers! Whether the theory has been put forth by college professors, business books, or what appears to be good old common sense, it is only part of a truly successful equation. Jonathan Tisch Talks About Delivering Exeptional Customer Experiences Recently, I had the opportunity to interview Jonathan Tisch, CEO of Loews Hotels and author of "Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience." Published earlier this year, his book has been named as a finalist for the Quill Awards' Best Business Book of the Year. Build and Manage Successful Brands with BIOs (Brand Impression Opportunities) What a fascinating time we live in; hundreds of new products enter the marketplace every day. More books are published each year than used to be published in entire decades. We have access to a seemingly endless availability of news, television and radio stations, communication devices, and information. To Catch More Profitable Clients, Learn to Fish If you had to survive solely on the fish you catch, you would do everything possible to give yourself the best opportunity to not only catch fish, but also catch those that taste good and provide bountiful portions. The same is true for business. Be an Expert in Your Field and Have Clients Coming to You When it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field. Santa and His Amazing Customer Relationship Management Program You can learn a lot from Santa, the world's greatest marketer Following Up Puts You Ahead of Your Competition "Success comes from taking the initiative and following up." - Anthony Robbins Seven Ways to Quickly Attract More Clients You might not be able to attract overnight all the clients you need, but you can immediately get yourself in a better position to do so. Implement these seven easy steps, and you're on your way. Winning the Business Race Takes More Than Decals It's not surprising that, when it comes to developing a new marketing plan or brand, everyone wants to get right to the sexy stuff -- the design work. We are all eager to see what out new look is going to be -- how the businesses cards look ... how proud we are of our glossy new marketing materials ... how this is going to be the thing that gets our prospects to beat a path to our door. No, it's not surprising, but it is definitely unfortunate. Get More Referrals with the Right Introduction If you have ever given a speech or other presentation, the host or MC has probably asked you in advance for an introduction that he can read. At least I hope so. You want to be accurately introduced and in a manner that present you in a good light. The same holds true for much more intimate introductions. Create Fans Not Clients Don't just have a list of clients, have fans -- fans who look forward to working with you ... fans who know that you care about them and are there for them. Then the referrals and the profits will roll in in numbers you previously had only wished for. Mary Poppins' Words of Wisdom for Accountants Who would have thought that such profound business advice would come from the venerable Mary Poppins? Accountants Cannot Win the Marketing Race with Just Decals It's not surprising that, when it comes to developing a new marketing plan or brand, everyone wants to get right to the sexy stuff -- the design work. It's not surprising, but it is definitely unfortunate.

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