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"Catalog Printing: Giving Product Photographs Their Due Attention Images are one of the most important aspects in advertising, and catalogs are no exception. 10 Tips for Newsletter Printing The following 10 tips for newsletter printing can help you decide if a newsletter is really right for your company. 3 Common Qualities of Great Small Business Marketing There’s no worse feeling than spending a boatload of money on your marketing campaign just to be disappointed by your sales. 4 Critical Questions to Answer while Planning Your Marketing Camp "To make the most of your budget as well as your people and their talents, you should ask yourself and your marketing crew the following questions: " 4 Non-Traditional Ways to Use Postcards When it comes to a mail campaign, the direct mail piece that will net you the best ROI (return on investment) has got to be postcards. 4 Reasons to Use Postcard Printing in Your Marketing Campaign When it comes to marketing, you have many options to bring business to your business. Postcard marketing is only one of those options, but it can be the most efficient and effective. 4 Ways to Cultivate Your Brand Branding is important to all businesses, big and small. Your brand represents the personality of your business 5 Creative Marketing Ideas If you own a business, trying to find new and effective ways to advertise is an ongoing battle. Often, it helps to look at things in a new way. Here are some unique ideas to help jolt your mind. 5 Great Ideas for your Brochures Here are a few rather unique ideas that you can incorporate into your next brochure printing project. As a general rule, you will not want to use more than one or two of these ideas on any one brochure. Otherwise, you may overwhelm your readers. 5 Tips to an Enduring Brochure Brochures have three basic elements: copy, design and photos. The way these three elements interact can decide your brochure’s effectiveness. 5 Ways to Improve Your Logo Design The logo is a very important part of your company’s marketing strategy. It will appear on every piece of literature that your company produces. From black and white business letters to full color business cards, the logo will appear on all of them. So it is vital that your logo is well designed and reflects the image that you want to convey about your business. Here are five techniques in logo design that might make yo 8 Great Words to Use on Brochures Brochures are effective marketing tools, and they have been for a very long time. But in order to get your brochure noticed among the millions of others out there, you have to have an attention grabbing front page. A Bagful of Holiday Marketing Ideas Here are some ideas to use the holidays in your marketing campaign: A Crash Course in Digital Printing Digital printing is the process by which printed materials are produced on a laser printer, ink-jet printer or dye sub printer. A Small Market Doesn’t Mean Small Effort There are a variety of great reasons why you should check out a niche market for your company. A Strong First Marketing Push The first marketing push that a business does can be one of the more important one you’ll do. Advantages of Custom Folder Printing When your client walks into the office requesting information on your services, you probably have several pieces of information to give out. Advertising Techniques to Avoid Sometimes the ideas that seem so great and well thought out can really backfire. Take a lesson from the advertisers before you, and don’t use the following techniques that have bombed in the past: Answering the Most Important Question Whether you realize it or not every advertisement and every type of marketing is trying to answer for all their potential customers the exact same question. I’ve asked it myself before going into a store. I see all around me attempts to give an adequate answer. Some businesses are successful and others fail miserably. And what is this all-important question you might ask? Are You Listening to Your Customers? Ever noticed something like this before: you get a newsletter in the mail each month from a company. They have a section in the newsletter where people can write in and offer suggestions. They print whatever suggestions they like, and you usually sit back and think that many of these are quite good. Avoid Tradeshow Problems by Preparing for Them Sometimes the smallest mistake can take what was going to be a great tradeshow appearance and turn it into a disaster. The problem is you’re going to be away from your company, away from home, and without all the resources you would normally have access to. Be a Networking Maven Networking has long been a buzzword in the business world. Often mocked, networking is actually worth its weight in gold. Multiple purposes can be served by networking. Additionally, networking is effective when done within varying groups. A well connected business owner translates to an informed business owner. Before You Begin Your Business Every business began with an idea. Before the buildings were constructed, the logos made, the advertising distributed, there was simply an idea behind it. Branding for Businesses of All Sizes Think for a moment of the most memorable advertising campaign you can recall. Perhaps it is a childhood memory, such as the Ronald McDonald clown doing magic tricks for children. Perhaps the first ad that comes to mind for you is the man in glasses walking around asking if you can hear him now. These images work because they are brands for the product being advertised. Ronald McDonald is a nearly universal symbol for the McDonald’s empire, and no child in America is unfamiliar with the happy fac Branding: Why Every Business Needs It Why do I need to think about branding? I don’t run a chain of businesses, much less an international corporation. What good is a brand going to do me, if my business has barely even gotten off the ground Break Out of the Envelope Just the other day I received one of many advertisements in the mail. It came in a largely blank envelope, all white except for the name of the company along with a single message in the upper corner of the envelope that said something to the effect of Great Offer Inside. Brochure Printing, Postcards and More Do you own a small business? If so, you are well aware that the way you market your services and/or products will have a lot to do with your eventual success or failure. With that being said, you need to have a marketing plan in place that will give you a sense of direction from the first day that you open your doors. Brochures In a Glance The basic brochure is going to say quite a bit. Building Your Customer Base Every market, every type of service, and even every area of the country might have difference forms of successful marketing, but that doesn’t mean broader strategies can’t be effective. Here I’ll go over the significance of postcard marketing in relation to a direct marketing approach. Calendar Ideas The topic of a calendar is going to be the deciding factor on whether or not a person actually decides to keep it and put it up, so you need to pick something your demographic is interested in. Choosing a Postcard Printing Company Here are a few items you can look at to give yourself an idea of whether or not a company can handle your custom postcard job: Combine Action With Words Any company can say they have good customer service, but do they really have it? A company can say they have the best deals in town, but how often do they try to prove that they do? Common Mistakes to Avoid for Brochure Printing Many offices have a deadline to meet and cannot afford to spend extra time sending and resending their brochure to print. A few of the most common mistakes to avoid include: Conducting an Audit of Your Marketing Efforts It is a dilemma that every small business faces: how to cut marketing costs. When a company reaches the point where they no longer fret about their marketing costs, then they are no longer a small business; at that point, they move on to the world of big business. For the rest of us that are still stuck in small business land, we need to find ways to cut some corners. Consider Things You Like in Other People’s Marketing I was standing around once at a tradeshow talking to someone at a booth. We weren’t really talking business per say, more just talking about the event itself, and various other elements of small talk. Contrary to Popular Belief, Flyers Still Work There is no doubt that we are living in the technology age. As a businessperson, you have seen the old marketing tools largely replaced by new, internet-based techniques. Ads are embedded into websites; pop-ups, as annoying as they are, continue to, well, pop-up on our screens to promote products; email campaigns are prevalent, especially the ridiculously irritating spam that shows up in our inboxes; instant online shopping has cut into the brick-and-mortar shopping scene. Cover Design Tips for Booklet Printing Booklet printing is simply a small book, such as a catalog, operational manual, or informational pamphlet. Cover Design Tips for Booklet Printing Booklet printing is simply a small book, such as a catalog, operational manual, or informational pamphlet. Creating a Marketing Plan Every small business struggles to come up with ways to advertise itself. Advertising is not cheap, and effective advertising tools are very costly. In order for a small businessperson to adequately market itself, it must take advantage of every cost effective marketing tool available. Posters are one of these tools. Culture Lessons Hopefully I’m not dating myself too much with this anecdote, but you may remember a particular urban legend that gained wide circulation in the 80’s and inspired a fair share of hearty laughs. Custom Business Card Design Ideas When it comes to custom business cards, the easiest way to customize them is to use the back as well as the front. Design Everything Together Here’s a tip for anyone who needs to design a large amount of material that’s going to be used all at once: design all of it at the same time. Direct Mail Offers a Step Up To Achieve ROI ROI are three letters which represent the key metric for analyzing any marketing idea. ROI stands for return on investment. Don’t Get Too Complicated Sometimes there can be a fine line between something that looks interesting and something that looks cluttered and confusing. Don’t Limit Someone to Just What They Can Remember A lot of important presentations are also very long. They might have a half hour speech and those speeches are often filled with various slides and other things to emphasize certain points. Don’t Stretch Your Templates Too Thin The very purpose of creating a template is so that you can use it more than once and create multiple advertisements from it. Do’s and Don’ts of Using Flyers for Advertising Inserts You may already be using flyers as part of your marketing campaign. You probably have full color flyers hanging up in local businesses, supermarkets and maybe you’ve dropped them off door to door. Consider another method to distributing your flyers: as inserts in newspapers. Economical Marketing With the cost of advertising on the rise, many companies are looking for more innovative ways to get their message to consumers. Effective Product Marketing Marketing isn’t something a person can just quickly pick up and become a master at. There are a lot of finer details to what works and why it works. What complicates the matter even more is the nature of the market itself. What types of strategies are effective today aren’t always going to be what works tomorrow. Find the Middle Ground More often than not the posters I see suffer from too much or too little. Finding Your Place I’ve written, at times, about how to effectively design eye catching brochures that drive sales, but I fear that I may have neglected to mention one of the most important aspects of marketing with brochures - placement. Five Steps to Marketing Success on Facebook Here are five ways to achieve marketing success on Facebook: Forming Your Checklist When going to an event of any kind I’m sure the first thing on your list to bring will always be business cards. This is the obvious one, but what else should you bring? Maybe some current marketing material or maybe some kind of free item to give away, but is that all? Generate Interest and Excitement With a Contest I don’t see contests even remotely enough. Get Sales Without Being a Pest There’s always going to be that question: how much is too much? Getting Business Ideas in an Unusual Place As a businessperson, you spend a great deal of time trying to think of ways to expand your customer base. You might pull off some unique sale that will entice normally wary customers to check out your products. Perhaps you change your advertising strategy to better target a different demographic. You may even alter your product or service to cater to a while different set of consumers. Getting People into Your Store Even in the age of the Internet, one of the best ways to generate business is to get people to actually walk into your store. Nothing can compare to the benefits of having people physically in your building and shopping. Getting the Best Prices No one wants to pay more for something then they have to. Giving a Good First Impression It might not be fair, but odds are a person is going to make judgments about you in the first few seconds after you meet them. The old saying, “don’t judge a book by its cover,” doesn’t necessarily apply to a face-to-face meeting for the first time. The conclusions people draw about you might not be set in stone, and you might be able to change them given enough time, but they’re still going to be made whether you like it or not, so why not make sure those first impressions are good ones? Go Beyond Information The more connected I am with a company the more I trust them and the more I’m going to be willing to devote my time to them. Go Beyond the Basic Calendars Each year during December through January the flood of new calendars will hit the market. Along with all the companies selling them will come the places handing them out for free instead. Going Back To Basics Businesses are a lot like individuals. Each must possess its own style which comports with the persona they desire to convey. Good Business Card Traits I once read somewhere that all an entrepreneur needs is a great idea and a business card to succeed and that seems to still ring true today. Grabbing Their Attention When was the last time you went to a bookstore? Walking down the isles filled with books you really can’t look at just one book at a time. Instead your eyes sweep over all of them at once. But eventually you’ll probably grab one of them and take a look. Greet Them With Open Arms The one image you want to avoid is that of an uncaring corporation devoid of any kind of emotion or personality. Greeting Card Design Tips When you are ready to design or do your own greeting card printing, there are a number of important aspects of which you need to be aware: How Long Will They Keep It? Tradeshows are filled with freebies at practically every booth I go to. How Paper Stock Can Affect Your Advertising How much do you know about paper stock? Until recently, I personally didn’t know much at all. It didn’t seem particularly important for me to know. Now that I have a better understanding of advertising and marketing I can also see why knowing about paper stock can be such an important detail. How to Boost Your Advertising Campaign Imagine this: you’re in the middle of designing some full color brochures, or maybe some postcard marketing strategy, and you have exactly three days left to get the job done. You’re giving the task your full attention when suddenly something else comes up. How to Increase the Response to Your Next Direct Mail Campaign Direct mail can be great for your marketing plan because it is relatively cheap, compared with television advertising and billboards, but the down side is the low response rate. A 1 to 2% response rate means you need to send out a lot of mail. How to Keep Your Business Cards from Being Tomorrow’s Trash Knowing why people decide to keep business cards instead of throwing them away can give you a big advantage when designing your business cards. Here are the top 6 reasons why people keep business cards: How to Make Your Brand More Exciting It’s too bad that not everyone gets as excited about your product or company as you do. Unfortunately, not all businesses are sexy or have sexy products. How to Write Effective Advertising Copy Writing advertising copy that grabs people’s attention and convinces them to take action is difficult, no doubt. But you can do it by following the guidelines given here: Important Things to Know About Marketing The benefits of marketing are too important to pass up, and can make a business grow when done right just as fast as it can make them sink when done wrong. The thing you need to know is how to do your marketing right. Integrate Offline and Online Marketing Strategies Many marketers are embroiled in a war over which is better: offline or online marketing. Okay, maybe it isn’t so much a war, but there are definitely camps for each type of marketing. Is it For You: Booklets What exactly do booklets do? It Always Come Down to Words It has often been said that a picture is worth a thousand words. However, when it comes to marketing, 1000 words can be worth a picture perfect P&L. It’s the Little Things that Add Up the Most Marketing is a very large concept. People attempt to push it down into a small category all the time, but true marketing is so broad you can’t really define it as a single thing. Keep a Careful Eye on Your Colors I remember when I was younger and in elementary school we did a little project where we each wrote down what our favorite color was. The teacher then told us about different traits associated with those colors, and different things it might suggest about us because of the colors we picked. Keep Your In Store Advertising Strong The most common drive in advertising is to get people into your store. Everything you send out is done with the express purpose of increasing the foot traffic as much as possible. Keep Yourself Fluid The company that refuses to change is a company that isn’t going to be around for very long. Know the Competition If you don’t know what everyone else is doing than how are you supposed to know how to do it better than them? Know What Your Customers Want to Read Newsletters are something that can be a little hard to immediately define. Know Your Niche Every company has one. No matter how big a company’s customer base is they still started initially by targeting a certain part of the population. You can’t avoid the need for a strong niche market no matter what size your company is. Knowing the Specifics: Envelopes Specifically using envelope printing for marketing means that you have some message or connection to your company on the front of the envelopes. Typically this may mean just having your company name and logo on the upper corner of your envelope. Knowing the Specifics: Labels A label is really just a sticker with a specific message on it. Defining exactly what that is can be a tad problematic because labels are often used for a wide variety of different purposes. One fairly consistent aspect of them though is the company name and logo on them. Knowing Which Market is the Right One for You Finding the right market for your company can be a very difficult task. Lend a Helping Hand What exactly is the image you present to the public? Logo Reference Materials If you have decided to design your own logo but aren’t sure where to start or if you can’t come up with any ideas, here are some resources that will educate and motivate you. Low-Cost Marketing Tactics You don’t need an infinite marketing budget to be able to run an effective marketing campaign. Some of the most effective marketing techniques are the most inexpensive ones. Here are some ideas if you are in a penny-pinching situation or if you are just looking for some low-cost ideas to get you through to the next quarter: Make Your Associations Well Known One of the best ways to boost up a company’s image in the public is by joining up with a charity to help out. Usually this kind of partnership is going to deal with you donating a certain amount of money to them, or holding some kind of sale to specifically promote you’re helping them out. Make Your Business Cards Stand Out From the Pack It pays to be unique. Making Postcards Work for You "When working for a real estate office, I had to create and mail thousands of postcards over the course of just a few months. Postcard marketing seemed to be the office's main avenue of advertising to top clients, and these mailings seemed to create more responses than flyers or personalized letters. It didn't take me long to notice the benefits of using postcards to reach a client base. " Marketing Keys for Small Businesses Market research is not just for large companies. It can be even more crucial to a small business. Maximizing Your Business Cards The business card has been an immutable part of the business world for many generations. Originally they were plain and staid. The advent of color business card printing then brought us more engaging color business cards. Oftentimes, cards are placed in one large pile or stuck in a drawer. Maximizing Your Marketing Dollars Marketing is one thing that every business, small or large, has to engage in if they are to be even moderately successful. But implementing a profitable campaign, especially within a small business' budget constraints, can be challenging at best. There are, however, cost effective methods and here are three to help jump start your marketing efforts. Measure What Works Given the price tag that often comes with marketing pushes, it’s nice to know when your marketing is working. No company is going to be happy to find out that all of the time and money they put into their marketing yielded hardly any real sales when everything was said and done. Mistakes to Avoid When Writing Copy Are you wondering why your advertising materials aren’t producing the results you want? The calls just aren’t coming in? Maybe your well-intentioned copy isn’t selling your product. Full color flyers may attract attention, but it’s the copy that keeps the customer reading them. Take a closer look at your copy and make sure you aren’t doing any of the following common copywriting mistakes. Must Have Marketing Some people have a grudge against marketing, or like to avoid it as much as possible if they can. They don’t think that their company is going to need much marketing in order to survive. They can sell themselves based on the service they provide and general word of mouth. Network for the Life of Your Business Just like a person, a company who stays home alone will not accrue many friends. For your business to be known it is essential you engage in extensive networking. Today, networking can take on many shapes and forms. These exist both in the interactive and offline worlds.
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