Robert Johnston's Articles in Sales

  • Pitfalls of Binary Marketing
    Being a sophisticated marketer, from my experience, means escaping the pitfalls of binary thought. Sounds like a big concept, but it really isn’t.
  • What’s Your Communication Style?
    Technology has come a long way in helping us to communicate with customers. Between teleconferences, the Internet, and other advancements, we can communicate with people halfway around the world. But, the message we convey is still up to us. We have to make sure we send messages that are clear to the recipient.

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