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waxcoach's Articles in Public Relations


Public Relations

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Accelerating Word of Mouth in the Online World It takes consistency, creativity and persistence to use a word of mouth campaign to make your message “stick”. The cheapest and best way to do it is online. Getting started with PR Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008. Is PR worth it? Maybe you’re not using the right measurements It can be really easy to get frustrated with your publicist or PR agency. It can seem like you throw thousands of dollars at these people, and end up with an article or interview or two. And it’s true there are bad publicists, just like there are bad doctors, bad accountants and bad teachers. But most of the time, I find that people simply don’t have the right expectations. Just like a good recipe, marketing is all about the MIX! Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time. In other words, they try putting an ad on a website. If that doesn’t work, they try a press release. If that doesn’t work, maybe they’ll hire someone to do email marketing. And so on. Kick off your marketing by finding your target market FIRST! I know I need marketing, but where do I start? That’s the first question I get from potential clients. It’s hard to know where to begin….do you get prices for ads, hire a publicist, do a newsletter? It’s so confusing, I’m convinced that’s why many people leave it up to chance. The old “if you build it they will come” idea. To Blog or Not to Blog “To blog or not to blog” seems to be the modern day version of Hamlet’s famous soliloquy. We’re all told that “you need a blog” and it seems like a simple task.

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