Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways:
- Your company comes up early in search engine results,
- You’re mentioned or recommended by another person or website they visit, or
- They already know about your company and go looking for you
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.
Here are a few examples:
- Checking your analytics to see what days and times your fans are most likely to read and interact with your posts.
- Focusing on using post formats your audience prefers, such as images versus videos.
- Ensuring your blog content is easily shareable by including social share buttons after every post.
One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what’s worked for you in the past.
Some aspects of SMO will happen as an organic by-product of creating high-quality content: when people visit your site and love your content, they’ll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site acquires buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.
So, what factors are important for SMO? What strategies can you use to increase both the visibility and reach of your social media posts? How can you structure your posts to give them the best chance of clicks and conversions? Following are five tips to get you on the right track.
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engine.
7 Steps To improve SMO
- Reputation – build your reputation as a reliable qualified source
- Engagement – encourage more engagement, sharing & reciprocate
- Authority – become a notable authority in your field of expertise
- Leadership – harness originality & creativity, be a Thought Leader
- Social – be social, find and engage sociable experts in your field
- Media – know your social media platforms to maximize influence
- Optimization – improve technical aspects to increase optimization
In other words, SMO can lead to increased traffic to your site, as friends encourage their friends to digest specific content. If you can appeal to a given person, their friends are statistically more likely to be interested in the same thing, so you’re likely reaching a well-targeted audience. Further, it also leads to improved search engine optimization, as major search engines count links as if they were votes for your site.
SMO isn’t just about building a bigger social media presence for your brand. Whether or not your organization has a strong social network presence, the social networks of others can be leveraged to great effect.
Our Social Media services combine intelligence, best practice and creative strategy to help your brand engage and expand its community, and reach its target audience.
SEO and Social Media has certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience by simply applying and merging these two marketing strategies into a single powerful approach.
We, Business Pro Creations, one of the best SEO Companies In London, are passionate about helping you to build and expand your business, not a set of shaky search engine rankings. Our skilled SEO team is well-versed in taking businesses to the next level.
If you’re looking for a SEO company that understands your marketing goals and has your interests at heart, then you’ve definitely come to the right place.
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Although it’s the search engines that rank your site, we believe that good SEO is a result of initiatives that provide value for those visiting your site. Try Search Engine Optimization with the SEO Service of Business Pro Creations.
As one of the UK’s most successful SEO companies, we work with a wide range of brands across UK and around the world. With our SEO expertise, our website designs are fully optimized to push you in the right direction.