Creating search-friendly web pages is called organic or free search engine optimization, meaning that web pages contain the details search engines seek, putting them up farther in search results without the web owner having to pay for this ranking. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The building blocks of organic (free) search engine optimization include:
Make good use of keywords.
For users to find your web pages on your own site’s search engine and in commercial search engines like Google, pages must contain keyword phrases that match the phrases your users type into search boxes. Use the keywords a user will use to find your website or web pages, not the keywords you want your content to be found on. Use words on your page that resonate with your target audience and are descriptive of your site. For example, consider using the search term “car sales” rather than “vehicle auctions.” Get inside the mind of the user. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content.
Have effective site architecture.
You can develop a good site architecture that will help users easily understand the structure of your site, navigate the content, and succeed using your search engine. Always use a sitemap. Search engines love to have a site map through which they can quickly and easily access your site’s pages for indexing.
Ensure quality links and link popularity.
The last basic of successful search engine optimization is link popularity. That’s the number and quality of links that point to your website. Link quality (links from popular, highly trafficked, or respected sites) carries far more weight than link quantity. Submit your site directly to the search engine and directories using a free submit service – http://www.promoteclick.com. When you are submitting to directories, be sure to take the time to find the best category for your site and read the submission guidelines provided by each directory.